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  • JEC AWARD

    WE ARE CLOSING THE LOOP THIS IS A GIFT CARD CLOSING THE LOOP MFC, Cobra International, and Aditya Birla Chemicals present a sustainable solution for closed-loop recycling of watersports fins. KEY BENEFITS Contributes to circular economy and a sustainable world Groundbreaking thermoset composite recycling End of life recycling and recovery of composite components Closed-loop recycling process…
  • AWAKE

    AWAKE & MFC Awake and MFC are brands that share the love for extreme water sports, and through mutual development, creativity, and quality, Awake and MFC will continue to push boundaries within the electric sports industry. Philip Werner, Founder, and CEO of Awake got the idea for an electric surfboard back in 2012. Philip is a problem solver, and after…
  • 48 Hours with Kai Lenny

  • KAI LENNY

    KAI LENNY In the Hawaiian language Kai means ocean, and Kai Lenny with out dispute lives up to his name. He was raised on the beach and in the ocean. Native of Maui and born to parents who love to surf and windsurf, Kai's surfing skills were nurtured from the beginning of his life. Kai…
  • Matt Meola MFC

    MATT MEOLA

    THIS IS MATT MEOLA Matt Meola Two years ago, Matt Meola landed the second-ever frontside 540, or Spindle Flip, as he called it. While Kelly Slater had pulled the first, a few months before Matt during a freesurf in Portugal, Matt’s was bigger, more corked, and generally regarded as the best air ever done on…
  • Matt Meola – MAUI

  • Annie Rieckert

    Annie Rieckert Annie Starr Reickert is quickly making a name for herself as the next generation of Maui’s multi-sport, big wave charging, water athletes. At just 16 years old she has already competed around the globe in SUP racing and wave competitions, with a win in 2015 at the Santa Cruz Paddlefest. Born and raised…
  • MFC ELLIE MAY BROWN

    Ellie May Brown

    Ellie May Brown My name is Ellie may brown. I am a 13 year old surfer from the north shore of Maui, Hawaii. The Ocean is my happy place & surfing is my religion! I compete on the HSA surf tour as well as the NSSA and do the off island State events as well.…
  • MFC_Tyler-Hollmer-Portrait

    Tyler Hollmer

    Tyler Hollmer-Cross We are proud to add Tasmania’s Tyler Hollmer Cross to the MFC program. Known for his impressive rides and mind-blowing wipeouts at Shipsterns, Tyler has made a name for himself as a no-fearing, dare-devil surf warrior, ready to charge anything that crosses his path. We are stoked to have Tyler on the team…
  • Harry Maskell

    Harry Maskell I am 18 years old from the central coast of NSW Australia, I've grown up around the ocean my whole life and enjoying all aspects of wind and wave sports. I've been stand up paddle boarding for around 4 years now and stoked to have 2nd place in the ISA world championships and…